Make the price is right. In business you have to set the right price. If the price is too high sales will suffer. If the price is too low quality will suffer. The price of doubles makes it affordable for most. It is so afforable that you can afford to buy two or three at a time depending on your appetite. The pricing also means that doubles vendors make a decent living and there are many across the country. It is a thriving business model.
Cater to the different customer needs. People tastes are different. No pepper, slight pepper and all the way to heavy pepper. If two barras is not enough, you can have a triples. Although, I have never heard of anyone getting a quadruple. Allergic to flour, some persons get a cup of channa. I have even seen persons order the channa and barra separately to carry home. Some vendors come out in the morning and some come out in the evenings and nights. There is something for everyone meaning the doubles vendor can cover a larger market segment.
Keep it simple. The ingredients are cheap and easy to source. No expensive or complex machinery is needed. Just skilled hands and your tried and tested recipe. Some doubles vendors have tried to get fancy by introducing meats and some others even calling theirs gourmet doubles. I even heard about a doubles making machine. But these things have not caught on. The simple and traditional way of doing things have survived modern advances.
The early bird catches the worm. Doubles vendors have been known to be up in the early morning well before opening time preparing and frying and packing and getting ready for the early morning crowds. This dedication and commitment ensures that the country is served with fresh and tasty doubles in every corner of the country, Monday to Sunday. Who doesn't love that doubles before work or school or that early Caura or Maracas run.
Be efficient. Nobody likes to wait long. Doubles vendors have some of swiftest hands. Before I could take out my money the doubles done make and waiting in bag for me to grab and go and get on with my busy day. A longer line might be the sign of a good doubles but even so the line is moving quickly. The more established vendors have someone separate handling the money.
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