Thinking outside the box
Breeze had a swanky launch party for their new liquid laundry detergent. They invited a bunch of local tiktokers. This received some criticism from some digital marketing folks but I thought it was a good idea. Comments like they don't understand influencer marketing, this is the wrong crowd and they should have done this and that. I was glad to see the influencers treated to this soiree and the red carpet being rolled out. I enjoyed the coverage I saw on tiktok and it made me want to try this new product. This had me thinking about thinking outside the box. What is the origin of this term? In the 60s and 70s management consulting firms used the 9 dots puzzle to demonstrate lateral thinking. Link all 9 dots using four straight lines or fewer, without lifting the pen and without tracing the same line more than once. The diagram below shows the solution and you can see how the term "thinking outside the box" came about. Thinking outside the box is to think differently, unco