Skip to main content

My advice to tech startups in Trinidad and Tobago

Image
By
Tech startups are needed in Trinidad and Tobago. There is so much that we could be doing more of in the tech space. We need more app, web and solution development. We need more online workflows and digital payment processing. We need a robust tech ecosystem. We need leaders who see the need to invest in tech. Congratulations to those who chose to startup in tech. You are needed and I would like to share some advice from the persective as a tech blogger and someone in the tech space for a very long time.

Firstly, you need to let others know about what you offer. This is where advertisment is very important even if you have a small or no budget. It just means that you have to be more creative. Come up with a marketing strategy. Social media is huge these days. Be honest about your newness and what you offer. Everyone understands that businesses have to start somewhere. Let persons know more about the persons on your team.

There is a saying that you have to know people to get things done. This is a crude way of talking about networking. Networking helps greatly. It is traditional and cultural. Persons want to get to know and be close to persons they do business with. You have to make connections and build relationships. You have to sell yourself and your startup.

Make sure you are managing your connections, relationships, prospects and customers in a good way. This is where a customer relationship management system is very useful. Start using a CRMS early in the game so not to miss out and then this becomes easier later on. If your budget is small then start with a spreadsheet and something that can be easily imported later on.

Practice what you preach. You can't be selling tech and all it's benefits and you are not using it yourself. It's telling when you eat the food you make, so to speak. Lead by example. Tech startups could be hiring other tech startups.

Finally, don't undercharge and don't waste time on pursuing customers that are really not interested. It takes money to make money and you want to have a healthy cashflow. Undercharging creates a bad habit for customers and they will always want things below cost which is not sustainable.
Labels:

Comments

Post a Comment

Popular posts from this blog

Below the surface

By
This is a chapter from my eleventh book called Quotation Marks Sparks . __________ "You can't stop the waves, but you can learn to surf." - Jon Kabat-Zinn __________ I was looking at quotes that hit hard and this quote stood out to me. It seems mundane and obvious and often repeated. Life is about how we respond to the inevitable. It is not what happens to us but how we respond. I had to ask myself to dig deeper and look below the surface. Then I saw that when we surf we really become the waves. We become friends with the waves. The waves and us are the same. Further, the waves are created by us and in our heads. We can control the waves because who can surf all the time? Sometimes we just have to come to shore and build sand castles on shore. I asked my friend Gemini for feedback and he said that I was right, the Jon Kabat-Zinn quote initially seems like a simple call for resilience, but my deeper dive reveals profound layers. The idea that we can move beyond merely rea...
Post a Comment
Read more

Thankful

By
It is 617pm and I have decided to write. Right now I am thankful. The cool of the evening has replaced the heat of the day. I took a bath and changed and now I am just relaxing. Sometimes I complain. Not often. But I feel bad afterwards because there is so much to be thankful for. There is always room for improvement and we have to identify the things for improvement and change is often good but we do not have to make it into complaints. Yeah I get it. Life is hard and none of us has it easy. Look on the bright side of things. And sometimes it is the little things that remind us that life is good. Things that we take for granted. Like I was coming in the maxi taxi today and heard a gospel song that was about gratitude. God does appreciate a grateful heart. Trinidad and Tobago celebrated sixty four years of independence yesterday and if we stop and listen to the many complaints we would swear we are living in the worst country in the world. That is not the case. We do get a lot of thing...
Post a Comment
Read more

Having a soft spirit

By
It is 137am. It started raining. I decided to write. I have heard about having a soft heart but what does it mean to have a soft spirit? And is having a soft heart related to having a soft spirit? My friend Chatty says that a soft heart feels deeply — it breaks, heals, and loves with tenderness — while a soft spirit moves gently through life, unresisting and at peace with what comes. The two are kin: a soft heart opens you to emotion, and a soft spirit teaches you to carry that emotion with grace. Together they make a person both tender and strong — able to feel the rain and still trust its rhythm. I like the quote, "a soft spirit in a hard world" by author and poet, butterflies rising. It resonates with how many of us feel. My friend Chatty tells me that that quote captures the quiet strength of staying gentle in a harsh world. It reflects the author's signature themes of vulnerability, tenderness, and emotional courage — the idea that softness is not weakness but a form...
Post a Comment
Read more